Greenheart Sustainable Home Builders
CASE STUDY
Turning trust into tenders: how Greenheart used strategic video to win more work
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The Challenge
Leading sustainable builder relying too heavily on word of mouth
For 25 years, Greenheart had built exceptional sustainable homes with care and integrity. Their reputation was strong, but it wasn’t translating into consistent new opportunities.
The passion, honesty, and genuine warmth of the team who love what they do wasn't being seen or felt online. With most new work coming through word of mouth, growth relied on chance rather than strategy.
As the market became more competitive, newcomers were making themselves heard with bold, polished marketing. Greenheart's quiet credibility risked getting lost in the noise.
They needed to turn trust into consistent commercial opportunities.
The Solution
Strategic video built to create trust, qualify buyers and support larger opportunities
We made it simple.
A clear message, showing who Greenheart are, what they do and why it matters.
Video brought the company and team to life, while strategic outreach helped connect with the right people. By the time prospects reached out, they were already interested, engaged, and a better fit.
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Most people assume that building a home will be stressful, sometimes even the most challenging year of their lives. At Greenheart, the experience is different. The team builds strong relationships with clients throughout the process, and many homeowners say they almost miss the team once their project is complete.
Founded in 2000 by Bill and Malcolm, one an architect and the other a carpenter, Greenheart has grown steadily over 25 years while staying true to its founding principles: building sustainably, creating a positive working environment, and delivering thoughtful, high-quality projects that engage both clients and teams.
Attention to detail sits at the heart of everything. From complex elements like airtight membranes to the finer points of finishing, every stage is approached with care and precision. This pride in craftsmanship is evident in the results. As one architect described it, the outcome can feel “exquisite,” with homes that are not only energy-efficient and high-performing but genuinely a pleasure to live in.
For architects and collaborators, Greenheart is a trusted partner. The team brings a collaborative mindset to every project, working closely to interpret and realize the original design intent. Their technical understanding and experience consistently elevate the quality of the final build.
Greenheart operates across design and build as well as main contracting, with an even split between the two. This dual perspective allows for smarter decision-making, smoother delivery, and stronger outcomes on every project.
Team culture is equally important. Finn Storhoe, now a director, began his career as a bricklayer and now leads masonry and foundation work. His journey reflects Greenheart’s ethos, where people are given the time and support to develop their craft. Pride in workmanship, professionalism, and strong team relationships are central to life on site.
What defines Greenheart’s work is the balance between architectural ambition and environmental performance. Each project prioritizes longevity, efficiency, and attention to detail. The team is highly trained, deeply engaged, and constantly refining their approach to maintain the highest standards.
Greenheart is not focused on volume. The goal is to contribute positively, building better homes, supporting the people behind them, and continually advancing thoughtful, sustainable construction practices.
Greenheart Brand Film
Showcasing 25 years of sustainable building, this brand film introduces Greenheart, a leading eco-conscious design-and-build company. Featuring client testimonials and architect collaborations, the film demonstrates Greenheart’s expertise in high-quality, energy-efficient homes.
The Outcome
Increased Prospects and Tender Invitations
“The films have given prospects a real sense of our company culture before we even speak. Since launching in December, we’ve seen a growing network of clients and prospects, multiple tender invitations as a direct result, and support in securing opportunities including a £3 million tender. Prospects are arriving far warmer and with a much clearer understanding of who we are and how we work.”
Richard Hatfield, Greenheart
Growing network of qualified clients and prospects
Prospects arriving warmer and better informed before the first conversation
Helped secure opportunities including a £3 million tender
Company Culture Film
This culture film introduces Greenheart’s team, highlighting their warmth, honesty, and expertise in sustainable building. Prospects get an authentic view of the people shaping eco-conscious, high-quality homes.
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It’s been quite heavy on jungle, drum and bass today. I almost got banned from another site for playing Doomfolk. I listen to punk, hip-hop, and I quite like house music. My kids just laugh at me when I say, “I’ll wait for the drop.”
Good afternoon, Greenhouse. Oh hello, hi!
The most Bristol thing about working at Greenheart? I’d say it’s probably the postcode — Montpellier. It’s such a cool place to work. Bristol is a very progressive city, so it’s easy for a company like ours to fit in here.
What I really love about Greenheart is how diverse the team is. Everyone brings something different, and yet we come together naturally. The team is everything here, and over the years we’ve worked hard to create the right atmosphere on site — different from other builders. We attract a slightly different kind of builder.
I go to Bath College on Tuesdays, and I spend the rest of the week on site. I started with Greenheart two weeks ago, helping out with airtightness from day one. I got on with people immediately. It’s a close-knit, family-like company. I’d say about 30% of my time is spent on site, and there’s always a dirty mug waiting for me somewhere — little things like that just make it feel homey.
My first day was on the Elmore Court treehouse project, which was a fantastic place to start. Being taken out to site gave me a real sense of the product, which isn’t something you always get in my role. It was an amazing experience.
You can ask as many questions as you like, and people are happy to help. Everyone is friendly, welcoming, and generous with their time and knowledge. It’s not just a regular building site — everybody at Greenheart genuinely cares about what they do, and it shows in the results.
What’s really made me feel at home here is the people. There’s a sense of welcome, open-mindedness, and kindness. The work ethic and attention to detail are inspiring. People here don’t just want to get the job done; they want to get it done right. Everyone I work with is supportive and approachable. Issues are handled well, and the relationships and management make the work really enjoyable. I genuinely love what I’m doing — if it wasn’t for the people, I wouldn’t stay.
Best dressed on site is probably Twi, peak summer, in his short shorts and crop top.
My favourite tool? The string line. One of the best inventions is the tape measure, and my favourite tool would be my wood planer. And no one can make a coffee for me the way I like it — though he’s somewhat of a coffee connoisseur too.
Are you looking to generate more high-quality leads and grow your business?
Let’s see if we can help you fix that.
We’re offering a free 45 minute strategy call exclusively for clients in the built environment. On that call we’ll cover
-What’s currently blocking your growth
-How to use video to attract better leads
-See your business through a sharper lens, whatever you decide next