Greenheart
CASE STUDY
Transforming trust into visibility: elevating Greenheart through story, film, and strategy.
⇩
The Challenge
For 25 years, Greenheart had built exceptional sustainable homes with care and integrity. Their reputation was strong, but their visibility wasn’t.
What made them stand out, the passion, honesty, and genuine warmth of a team who love what they do, wasn’t being seen or felt online. With most new work coming through word of mouth, growth relied on chance rather than strategy.
As the market became increasingly competitive, newcomers were making themselves heard with bold, polished marketing. Greenheart's depth of expertise was in danger of getting lost in the noise.
They needed a brand and marketing approach that could turn quiet credibility into consistent growth
The Solution
The Solution
We set out to make Greenheart seen, not by changing who they are, but by bringing their story to life where it matters. Our strategy combined storytelling, film, and digital activation to turn reputation into reach.
The campaign included:
A strategic Brand Voice and Messaging Framework
A hero brand film and social shorts showcasing craft and collaboration
A company culture film highlighting the team’s warmth, integrity, and expertise
A LinkedIn outreach campaign building a network of high-quality prospects
Authentic BTS content capturing the team, process, and projects
A refined content plan and landing experience optimised for lead conversion
Greenheart Brand Film
The Outcome
Rise Pictures helped Greenheart move from word-of-mouth reliance to confident, consistent visibility.
Their story now works as powerfully online as their homes do in real life. Greenheart attracts higher-quality leads, builds new partnerships, and gives clients a clear sense of the people behind each project.
Together, we built trust with new audiences and created a stronger foundation for long-term growth.
What we delivered
Story-led film and content that showcased Greenheart’s craft and values
Clear brand messaging that built recognition and trust.
Targeted LinkedIn campaign that drove new enquiries.
Marketing framework that supports ongoing growth.
Company Culture Film
Are you looking to generate more leads and grow your business?
Let’s see if we can help you fix that.
We’re offering a free 45 minute strategy call exclusively for home builders. On that call we’ll cover
-What’s blocking growth
-How you can leverage video to drive better leads
-See your business through a sharper lens, whatever you decide next