Greenheart
CASE STUDY
Transforming trust into visibility: elevating Greenheart through story, film, and strategy.
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The Challenge
For 25 years, Greenheart had built exceptional sustainable homes with care and integrity. Their reputation was strong, but their visibility wasn’t.
What made them stand out, the passion, honesty, and genuine warmth of a team who love what they do, wasn’t being seen or felt online. With most new work coming through word of mouth, growth relied on chance rather than strategy.
As the market became increasingly competitive, newcomers were making themselves heard with bold, polished marketing. Greenheart's depth of expertise was in danger of getting lost in the noise.
They needed a brand and marketing approach that could turn quiet credibility into consistent growth
The Solution
The Solution
We set out to make Greenheart seen, not by changing who they are, but by bringing their story to life where it matters. Our strategy combined storytelling, film, and digital activation to turn reputation into reach.
The campaign included:
A strategic Brand Voice and Messaging Framework
A hero brand film and social shorts showcasing craft and collaboration
A company culture film highlighting the team’s warmth, integrity, and expertise
A LinkedIn outreach campaign building a network of high-quality prospects
Authentic BTS content capturing the team, process, and projects
A refined content plan and landing experience optimised for lead conversion
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Most people assume that building a house will be incredibly stressful, even one of the most difficult years of their lives. At Greenheart, that hasn’t been our experience. We’ve built strong relationships with our clients throughout the process, and in many cases, they say they almost miss us once the project is complete.
Greenheart was founded in 2000 by Bill and Malcolm, one an architect and the other a carpenter. Over the past 25 years, the company has grown steadily while staying true to its founding principles: building sustainably, creating a positive working environment, and delivering thoughtful, well-crafted projects that keep both clients and teams engaged.
Attention to detail sits at the heart of everything. From complex elements like airtight membranes to the finer points of finishing, every stage is approached with care and precision. That pride in craftsmanship is evident in the results. As one architect described it, the outcome can feel “exquisite”, with homes that are not only high-performing but genuinely a pleasure to live in.
For architects, Greenheart is a trusted partner. The team brings a collaborative mindset to every project, working closely to interpret and realise the original design intent. Their experience and technical understanding consistently elevate the quality of the final build.
The company operates across both design and build, as well as main contracting, with an even split between the two. This dual perspective brings a significant advantage. Designing with a clear understanding of how something will be built allows for better decisions, smoother delivery, and stronger outcomes.
Finn Storhoe, now a director, began his career as a bricklayer and now leads on masonry and foundation work. His journey reflects the culture within Greenheart, where people are given the time and support to develop their craft. There is a strong sense of pride on site, with teams who value quality, professionalism, and the relationships they build along the way.
What defines Greenheart’s work is the balance between architectural ambition and environmental performance. Every project is approached with a focus on longevity, efficiency, and detail. The team is highly trained and deeply engaged in their work, constantly checking and refining their approach to ensure the highest standards are met.
Greenheart is not focused on volume. Instead, the aim is to contribute positively, to be part of the solution rather than the problem. That means building better homes, supporting the people behind them, and continually pushing towards more thoughtful, sustainable construction.
Greenheart Brand Film
The Outcome
Rise Pictures helped Greenheart move from word-of-mouth reliance to confident, consistent visibility.
Their story now works as powerfully online as their homes do in real life. Greenheart attracts higher-quality leads, builds new partnerships, and gives clients a clear sense of the people behind each project.
Together, we built trust with new audiences and created a stronger foundation for long-term growth.
What we delivered
Story-led film and content that showcased Greenheart’s craft and values
Clear brand messaging that built recognition and trust.
Targeted LinkedIn campaign that drove new enquiries.
Marketing framework that supports ongoing growth.
Company Culture Film
Are you looking to generate more leads and grow your business?
Let’s see if we can help you fix that.
We’re offering a free 45 minute strategy call exclusively for home builders. On that call we’ll cover
-What’s blocking growth
-How you can leverage video to drive better leads
-See your business through a sharper lens, whatever you decide next