MILLBANK HOMES - CASE STUDY

How a sustainable developer struggling to generate high-quality leads unlocked demand through story-led marketing

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The Challenge

Barely any viewings, no sales, and traditional tactics weren’t reaching the right people…

Birch Grove is an award-winning eco development. It sits in the desirable Chiltern Hills, Buckinghamshire.

The homes were listed with several well-known estate agents. However, six months in, barely any viewings. No sales.

Traditional tactics weren’t reaching the right people.

This resulted in significant carrying costs for the developer.

The Solution

We jumped into action with a digital-first strategy, using storytelling and video to cut through the noise and connect with buyers on a deeper level.

The campaign included:

  • Image carousels as paid ads

  • A hero video featuring local residents and the architect

  • Short-form edits adapted to Meta, Reels and mobile

  • Messaging tailored to families, business people, and eco-conscious buyers

  • Walkthrough videos to show off the unique spaces

  • A/B testing, retargeting, and direct lead follow-up

  • An optimised landing page designed to convert interest into valuable leads

Campaign Landing Page Video

The Outcome

We helped Millbank Homes shift from passive promotion to proactive lead generation.

Together, we created a digital-first campaign that invited buyers to picture a different kind of life — one shaped by nature, design, and convenience.

What we delivered

Attracted high-quality leads ready to engage

Reached new audiences beyond the local area

Positioned Birch Grove as a lifestyle worth moving for

Created a clear, trackable
funnel focused on conversion

Are you a homebuilder looking to generate more leads and sell homes faster?

Let’s see if we can help you fix that.

We’re offering a free 45 minute strategy call exclusively for home builders. On that call we’ll cover

-What’s blocking growth

-How you can leverage video to drive better leads 

-See your business through a sharp lens, whatever you decide next

This call is an opportunity to look at your business and to see if we can provide value. And if there are ways we can help you, we’ll show you what that looks like as well.

Smartphone displaying a video thumbnail of a modern black house surrounded by green trees and grass, with white text reading "Designed for flow, light and modern living."

Videos optimised for Meta Ads

Campaign Video Samples

White smartphone displaying an image of dense green forest trees, with the text 'AONB' and a play button overlay.
A woman carrying a baby in a baby carrier outdoors in a grassy area with trees and buildings in the background.

Free Strategy Call for Homebuilders

Need better leads or faster sales? In 45 minutes, we’ll pinpoint what’s holding you back and show how video can move the needle. This is not a sales call, just real insight.